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Cover Letter:
****andre ****
20202 59N Humble TX 77338 • (***) ***-**** • ****@*****.***


MARKETING/SALES DIRECTOR
Product Marketing & Management Executive

Over 18 years’ experience driving strategic growth and product visibility for leading nonprofit, corporate, media and client-centered organizations. Highly competitive, passionate, persuasive, articulate, and able to achieve results others believed to be impossible. Extensive experience in marketing, public relations, partnership building and product management.
Demonstrated success record in:
â–ª Branding, managing and positioning product lines.
â–ª Determining value, overcoming objections and securing hard-to-close deals.
â–ª Experienced with both ad agency and direct sales strategies and tactics for television and radio.
â–ª Designing creative product marketing campaigns targeted at traditional and on-line universities.
â–ª Motivating staff to peak performance levels.
â–ª Proven record of initiative and success in ad campaign management, C-level relationship development, writing, and project management within environments from small projects to large-scale television networks and production companies.

CORE COMPETENCIES
• Ad Campaign Management • Multi-media Marketing • Account Development
• Market Research • Competitive/Strategic Planning • Budgeting/ Forecasting
• Prospecting/ Client Cultivation • Direct Mail Marketing • Cluster Sales / Packaging

HIGHLIGHTED CAREER ACHIEVEMENTS
Revenue Generation - Within two months, generated nearly $1 million in revenue for past companies
Account Development - Reactivated inactive accounts for clients affiliate in Houston, Tx, and secured one of the year’s largest advertising package commitments.
Market Penetration - As a Creative Director, increased enrollment applications by an unprecedented 75% within one year.
Effective Marketing -

Desired Compensation / Salary:
9.00

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Last Updated: Jan 26, 2016 @ 12:11pm



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